List Building | Your Sales Funnel
October 11th, 2008 Filed Under naaktbelgisch.com edit
You have probably heard different Internet marketers use the words sales funnel. Do you know what that means?
A sales funnel really involves all the things you need to do to make a sale before the customer clicks that link to buy. But where is he when hes clicking that link? Hes opting in to your newsletter, getting a free report, or just finding out more information about something interesting to them. Theyre joining your list!
If your list is about signing up for a series of tips or short newsletters, the very next thing your new customer and list member should see is a thank you page, which says, Thank you for joining my list, you may also find this interesting... Then, offer them a product that fits the theme of your list. I read this ebook on (inset topic), and I would highly recommend it to you in preparation for the course, for instance. But it can be an ebook, a piece of software, or a report of some kind that you got at ClickBank or MyFirstAffiliateProduct that you will be paid for. This is how you monetize a list.
Some of you are wondering, How do I make that page come up after people opt-in to my list?
You do it through your autoresponder. They allow you to add special links for the verification letter. So, you upload your new thank-you page to your web hosts (or your own) server, either through .FTP or the file manager. After youve done that, add the URL of the thank-you page into your autoresponder. Then, the HTML code you add to the squeeze page for your opt-in box tells the autoresponder what to do--to send people to your offer, after they opt-in.
You do the same type of thing when you have a product of your own. Instead of people being led to a thank you for joining my list page, theyll be led directly to your sales page for your product because this time youve entered your sales page URL into your autoresponder. But what happens when they not only join your list, but buy your product?
Your new buyer/list member goes first to your payment processor, and unless your autoresponder and payment processor are the same, youll add the link to a Thank you for buying my product, and you may also be interested in this... into your payment processor. Does that make sense?
It all comes down to doing things the right way:
Build a squeeze page and get people to opt-in to your list
When someone joins your newsletter, send them to a thank you for joining my list page with an offer.
When someone signs up and you have a product of your own, send them to the sales page, then to the Thank you for buying my product, and you might like this too page for the back-end product.
Try to keep your list of buyers in a group of their own, too. Theyre your best customers, ones that will bring repeat sales.
If you follow MyFirstList to the letter, youll have a system going that will pay you month, after month, for as long as you drive traffic to that site. Without traffic, you have nothing. Well get into that soon. For now, be sure to set up your sales funnel the right way. There are more elaborate configurations, but this is a simple way for you to start and get going. Dont wait! Start building your list today.
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